Squeeze pages are known by many names such as “landing pages” or “lead capture pages”, but no matter what it is called it serves just one purpose, building your list!
The following tips will help guide you into building the best squeeze page with the most success.
- Building your list – One of the best ways of building your list is by offering your visitors something of value for free in exchange for their Name and email address. By writing or outsourcing the writing of a free report on your niche, you can offer your visitors the free report (with links to your products or affiliate products in it) for them simply filling in a form and joining your mailing list.
- Look Professional – Treat your squeeze page like you would a sales page. It needs to be professionally written with good copy writing tactics and look professional with professional looking graphics, a shoddy e-cover of your free report will greatly reduce your squeeze page conversions.
- NO EXTERNAL LINKS! Your squeeze page has one purpose and that is to get the visitors emaill address. No other links besides the email form should be on your page.
- Benefits – Be sure to include the benefits of the free report that your visitor will be receiving. Encourage them to download your free report and create some urgency to do so. Remind them it is free and only costs them a subscription to your newsletter or list to get the free report.
- Personalize your squeeze pages by adding an image of yourself and an image of your signature. There are some free sites online to create a signature image or just download some handwriting fonts and make your own.
- Keep your offer short. Don’t make a long drawn out sales pitch on your squeeze page… just long enough to make them curious or long enough for you to create the need for them to download your offer.
- Privacy statement – in it very important that you place a brief (small and subtle) statement directly under your form subscribe button letting folks know that you won’t rent, sell or share their personal information with anyone. Privacy is a major concern for most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.
By using WordPress for your squeeze pages you can greatly improve and speed up your listings in search engines and it is really very easy to add the WordPress squeeze pages into your blog.
Remember – once you have your optin list built, be sure not to abuse your optins. Find or create free offers for them, don’t just hammer them with sales pitches, give them some ‘What’s in it For Me’ value and you will build trust with your list and they will be much more responsive to your offers.Let’s talk more about this… can you do me a quick 30-second favor and leave a comment below?
[...] Ron placed an interesting blog post on 7 Must Read Squeeze Page Tips: WP Squeezepage.comHere’s a brief overviewSqueeze pages are known by many names such as “landing pages” or “lead capture pages”, but no matter what it is called it serves just one purpose, building your list! The following tips will help guide you into building the best squeeze … [...]
[...] Must Read Squeeze Page Tips Good stuff! Here's another article about squeeze pages: 7 Must Read Squeeze Page Tips [...]
Great tips, all of them!
I’m guessing you’re not a fan then of the “wimpy” squeeze pages that allow the user to click through if they really don’t want to opt-in? As a copywriter, it’s such a hard call when the squeeze page is in front of a typical website.
BTW–I notice you haven’t added the non-form options to your Contact Us page yet!
Tracy
@ Tracy
No, I’m not a big fan of wimpy squeeze pages, however, you need to have a link to your blog if your squeeze page is set as your static home page so the SE’s can spider your site.
I usually add the Terms | Privacy | Contact Us | Blog links at the bottom.
Nice catch lol. I rarely use a non form contact due to spammers.
I agree with the no external links, but you should have a Terms of use, Privacy and a contact us link at the bottom of your pages. Especially with the new regulations from the FTC. I usually put a link to the main blog as well.
Great Post. I was thinking about buying this plugin. After reading this post I definetily will buy it.
Thanks
Very interesting, I had never referred to these promotional opt-in pages as “squeeze pages” before. Learned a new term today, thank you!
This looks pretty interesting. Does the capture page have to go on the front page, the page that would normally be where the blog posts are? Can it be put on another page?
The pages created are just like any other regular WordPress page, they just use a special template.
If you want it set as the front page you have to set it as such in the Reading Settings.
Thanks. So, it would also be possible then to have the front page as the normal blog post page, and create a second page that can be used as the capture page?
Yes, that’s correct.